Innovative Marketing & Sales Strategies for Diet Clinics is a comprehensive, research-based guide for nutritionists, dietitians, clinic managers, and wellness entrepreneurs who want to grow their clinics with evidence-based and patient-focused marketing.
This book introduces a powerful blend of modern marketing models, business frameworks, and healthcare ethics that transform how diet clinics attract, retain, and engage clients. Built on real-world insights, it helps you position your brand effectively and create measurable growth.
Inside, you’ll learn how to:
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Develop Segmentation, Targeting & Positioning (STP) strategies tailored for diet and wellness clinics.
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Apply Porter’s Generic Strategies to build competitive advantage and long-term sustainability.
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Conduct SWOT analyses and identify new market opportunities.
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Implement ethical and evidence-based marketing that builds credibility and patient trust.
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Use the 7Ps of Marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence) to design impactful marketing plans.
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Enhance patient attraction, retention, and loyalty through personalized experiences and measurable results.
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Manage your digital reputation, reviews, and online engagement professionally.
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Track success with clear KPIs, marketing calendars, and data-driven decision-making.
Whether you’re launching a new diet center or optimizing an established practice, this guide equips you with the marketing intelligence and strategic tools to build a strong, ethical, and profitable wellness brand.
